Welcome to the Streaming Lawyer!

 

Mitch Jackson aka The Streaming Lawyer

When he’s not trying cases, Mitch Jackson enjoys combining law, technology and social media to help professionals, business owners and entrepreneurs use social media and live streaming to disrupt, hack and improve their practices and businesses. To put the information found at this blog into proper context, Mitch is a successful businessman who started his own law firm 30 years ago. He walks his talk when it comes to engaging on the digital platforms and is “all in” when it comes to mobile livestreaming.

In 2013 Mitch was recognized by his peers as one of California’s Lawyers of the Year (CLAY Award) and a 2009 Orange County Trial Lawyer of the Year. His law firm website is JacksonandWilson.com (aka MyLawyerRocks.com) and most of his social media links can be found here. Outside the courtroom, Mitch enjoys interacting with and partnering with people from around the world who are disrupting industries and influencing change. You can join the conversation at TheShow.Live!

My New Instagram “Drone” Pics, Videos and Livestreaming

drone over the harbor

Every now and then I enjoy tossing my Phantom 3 Professional drone up in the sky and sharing amazing shots of Southern California’s oceans, beaches and mountains. Conditions permitting, I’ve also been known to live stream my flights on Periscope (click here to subscribe and watch). If you’d like to see what I’ve been up to, please stop by my new Instagram account at California.drone

If there’s a particular site you’d like me to shoot in Southern California, please reach out and I’ll try to make it happen!

 

Valued Packed Interview with Attorney Marketing Expert, Samantha Collier

Putting in the time, effort and resources to help your social media community is not only the right thing to do, it’s also a great way to create relationships, establish rapport and build your practice. The good news is that this approach works well for most professionals.

Click here to watch the video interview and let me know what you think!  Also click here to connect with Samantha.Mitch Jackson and Samantha Collier

What Do Tony Robbins, David Meerman Scott and The Streaming Lawyer Have In Common?

david meerman scott saying hello to mitch jackson 600

 

Last Saturday night I was honored to watch and listen to the amazing David Meerman Scott mention my firm while speaking at the Tony Robbins Business Mastery event in Las Vegas. The topic was real-time marketing and newsjacking and David had the audience at the edge of their seats.

David is an internationally acclaimed marketing, business and sales strategist, advisor and best-selling author. He’s been kind enough to mentioned my firm in several of his recent marketing books. You can learn more about David and his services by clicking here.

Here’s a video clip from last Saturday night’s Facebook live in front of 1,400+ people in the audience and viewed by 62,000 people around the world in less than 48 hours. Suffice it to say, I think David’s been bitten by the live streaming bug! You can watch more of his Facebook live stream here.

Ryan Lochte, Olympic Gold, and Public Perception- What can we learn from this Olympic moment?

Ryan Lochte public Instagram photo

“What people in the world think of you is really none of your business.”
― Martha Graham

The Answers To The Following Questions Probably Do Not Matter

Were U.S. Olympic swimmers Ryan Lochte, James Feigen, Jack Conger and Gunnar Bentz victims held up and robbed at gunpoint early Sunday morning in Rio de Janeiro?

Did 12-time Olympic medal winner Lochte throw his teammates under the bus when he left them in Rio de Janeiro and flew back to the United States?

Are Rio police officers telling the truth when they report that Lochte’s teammates, Bentz and Conger, have denied being robbery victims and said Lochte’s version of the event was not true?

I wish nothing but the very best for our Olympic athletes. I don’t know what did or didn’t happen in Rio. Having said that, it’s important to note that the answers to these questions don’t matter. In today’s real-time social media world, most people have already made up their mind about what they think happen.

Business, Reputation, and Perception in Today’s “Always On” World

Regardless of whether you’re a single entrepreneur or someone running a large company with thousands of employees, what you say and do each day is being shared, often in real-time, with the world. Social media and live streaming amplify the good with the bad. The business assets of “know”, “like” and “trust”, have never been more important.

Public video cameras and private GPS tracking on your smartphone are the ultimate evidence when it comes to what you do, who you do it with, and what the public is going to watch and listen to. We all need to do the right thing 24/7 if we want our clients, customers and general public to have an accurate perception of who we are and what we do. Sure, often times this is easier said than done. But doing the right thing is now, because of social, one of the most valuable business assets you can have.

Take Lochte as an example. His $5 to 10 million in endorsement contracts with Speedo, Ralph Lauren, and Airweave may now be in jeopardy. Because of this new dynamic of perception, I don’t care how his people spin this; I believe that millions of dollars of endorsement deals have all sunk to the bottom of the pool.

And when it comes to reputation, it’s being reported that many of his Olympic teammates, competitors and families are disappointed that the controversy surrounding these swimmers has misdirected the Olympic spotlight from other US athletes who are doing their best to proudly represent our country. Instead of talking about national heroes like the world’s greatest female gymnast, Simone Biles, the media and world are engrossed, at least for the time being, in who did or didn’t urinate, destroy property and look down the barrel of a gun at a Rio gas station.

Maybe Lochte and his Olympic teammates are victims of a robbery; maybe not. To the general public it doesn’t matter. Because of social and video the consumer will start to believe what they hear over and over again. In marketing, facts tell and stories sell. As a business owner, the public’s perception of the story you’re sharing is, for good or bad, what will dictate what the consumer ends up believing and buying.

Conclusion

“Life is about perception. Good or bad, how other people think and feel about you will affect your reputation, opportunity and success. Don’t unnecessarily complicate things. Just do the right thing.” -Mitch Jackson
When my kids were younger and something bad happened to them, I would remind them to ask themselves the following two questions (1) “What can I learn from this experience?” and (2) “What good can come out of this experience? ” By asking ourselves these two questions about the recent Lochte incident, I think we can all learn from his experience.

I’m a fan of Lochte and all the hard work he’s put into his sport, endorsements and charity work. I hope this ends up being only a short term issue. Having said that, I do think there’s a lesson for all of us to learn, especially in business, when it comes to dealing with the reality of public perception in today’s transparent society.

Carefully look and review the situation Lochte allowed himself to get in to and don’t let this happen to you, your team members, employees or business.

Always strive to do the right thing and lead by example. It’s not always easy but it is always necessary.
—–
Jon Mitchell Jackson Orange County Personal Injury and Wrongful Death LawyerMitch Jackson is an award winning California Trial Lawyer and in 2013 was named one of California’s Litigation Lawyers of the Year (CLAY Award). In 2009 he was also recognized as one of Orange County’s Trial Lawyers of the Year (OCTLA). When he’s not in court trying cases, Mitch enjoys showing professionals, business owners and entrepreneurs how to use social media and live streaming to disrupt, hack and improve their professional relationships, businesses and practices. Connect with Mitch on Twitter @MitchJackson and Snapchat (CA_Lawyer) and at his law firm JacksonandWilson.com. Mitch’s live streaming efforts are shared at Streaming. Lawyer and his popular weekly talk show is TheShow.live


Do The Right Thing on Social MediaRelated Posts: Do The Right Thing In Your Social Media Community!

Do The Right Thing In Your Social Media Community!

Do The Right Thing on Social Media

Each of us must rededicate ourselves to serving the common good. We are a community. Our individual fates are linked; our futures intertwined; and if we act in that knowledge and in that spirit together, as the Bible says: “We can move mountains.”

-Jimmy Carter

Over the past year on social media I’ve watched more than one dishonest business person use his or her persuasive ability and influence to steal tens of thousands of dollars from victims.

Over the past year on social media I’ve observed the damage caused by a social media influencer (who also happens to be a convicted registered sex offender with 300k+ followers on Twitter) and and his online “friends” by initiating and encouraging  a misguided social media feeding frenzy resulting in false defamatory statements being made harming the reputations of good hardworking people.

Over the past year on social media, multiple people, including a well know Snapchat user, were arrested for alleged crimes involving child pornography.

Over the past year on social media I’ve watched dozens of careless people cause harm and death to others because they tried to live stream or update their social media status while driving. Speaking of distracted driving, during this same period of time I was retained to help and represent a family who’s grandmother and two-year-old granddaughter were both killed by a distracted driver. This is one of the reasons I started StopDD.Today

And over the past year on social media, I’ve watched people steal other people’s ideas, clients, trade secrets and even entire websites from hard working business owners.

Looking back on these situations, the conduct of these people is all pretty pathetic and should never be condoned!

Fortunately, these individuals are the exception and not the norm. Unfortunately, some have large followings (don’t ask me why) and that’s a problem. Social media allows these individuals to easily amplify their self-serving and often misguided and sometimes illegal efforts to the masses. Because of this new reality, I think we all have a problem.

Because there is  no place in my life for people like this, I’ve already unfollowed, blocked, and stopped supporting what these people are doing. After you read this post, I hope you do too.

Online Community Neighborhood Watch

Nobody is perfect. We all make mistakes. I know I do. Maybe you do too.

There’s a big difference between people who work hard, do their best and sometimes fall short and make a mistake and others, who intentionally try to harm and deceive other people. This is especially true when crimes are committed.

Some friends of mine have taken the position that we should live and let live when it comes to our social media communities. They tell me not to get involved.

I understand what they’re saying and normally this is my approach when it comes to the “little” things in life. I’ve got more than enough on my plate to keep me busy for many years to come. Having said that, I think it’s important to appreciate who really benefits, and who is harmed, when there are no consequences and wrongdoers are not held accountable. I explore that last statement further below.

In the offline community we’ve lived in since 1991, we have a neighborhood watch. Our neighbors and friends all look out for each for each other and the system works pretty well.

neighborhood 600

Just two weeks ago I posted some pictures on Facebook of all of us hanging out in front of our homes during a Friday evening neighborhood block party (above). What I didn’t mention is that later that night one of our kids noticed a teenager from a party down the street try to steal a skateboard, speaker, and several other items from our neighbor’s open garage.

Continue reading “Do The Right Thing In Your Social Media Community!”